New Pro-Gun Billboards Deemed Insensitive, Extreme, and Downright Offensive

They’re insensitive, extreme, and downright offensive.

Two billboards in which images of Native Americans are used to make a gun rights argument are causing a stir with some Colorado residents who say the image is offensive and insensitive.

The billboards in this northern Colorado city show three men dressed in traditional Native American attire and the words “Turn in your arms. The government will take care of you.”

Matt Wells, an account executive with Lamar Advertising in Denver, said Monday that a group of local residents purchased the space.

“They have asked to remain anonymous,” he said.

He also refused to disclose the cost but said the billboards are only appearing in the Greeley area. Wells said he has not received any complaints so far.

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Greeley resident Kerri Salazar, who is of Native American descent, said she was livid when she learned about it. She said she doesn’t have a problem with the gun rights message, but she’s offended the Native American people were singled out, apparently without their consent.

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Irene Vernon, a Colorado State University professor and chairwoman of the ethnic studies department, said the message on the billboard is taking a narrow view of a much more complicated history of the Native American plight. She said it’s not as if Native Americans just gave up their guns and wound up on reservations.

AP