Why That Cigarette, Chocolate Bar, or New Handbag Feels So Good: How Pleasure Affects Our Brain

Every day we make a range of choices in the pursuit of pleasure: we do things that make us feel good or work in a specific job because it’s rewarding or pays well. These experiences help shape our perspectives on life and define our personality.

Consequently, problems with our ability to manage or maintain our pursuit of pleasure often lie at the root of many neuropsychiatric disorders such as addiction and depression.

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