Controlling the Herd

White House Front Group Vows to Target Alternative Media

White House front group Media Matters has vowed to target “alternative online outlets” as part of its new “strategic plan” to exert media influence in coordination with the Obama administration.

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Image: Media Matters CEO David Brock (YouTube)

White House front group Media Matters has vowed to target “alternative online outlets” as part of its new “strategic plan” to exert media influence in coordination with the Obama administration.

Claiming that its war with Fox News is over and that “to a large extent, we won” (despite polls showing Americans trust Fox News over any other mainstream network), Media Matters has finalized a blueprint which outlines a shift to focus on “new, increasingly influential targets, including Spanish-language media, social media streams, alternative online outlets and morning and entertainment sources.”

In other words, Media Matters, whose employees brag about writing MSNBC’s prime time content and attending strategy calls with Obama advisors on a weekly basis, will now turn its big guns on the likes of Infowars, Alex Jones and the Drudge Report.

Given how Media Matters’ supposed “victory” over Fox News has left Fox as the most trusted name amongst network media outlets, we welcome the attention. While grandstanding as some kind of bastion of credibility, Media Matters has failed to recognize that by aligning with an administration which recently hit record low approval figures, the operation has completely discredited itself.

Media Matters is the closest thing America has to actual state media. This organization is nothing less than a conduit for Obama administration spin doctors, who in turn set the talking points for the likes of MSNBC and CNN. This is why Media Matters’ attacks on Drudge and Infowars are about to intensify.

2012 Daily Caller investigation into Media Matters discovered that in 2010 founder David Brock and then-Media Matters president Eric Burns “traveled to the White House for a meeting with Valerie Jarrett, arguably the president’s closest adviser.”

The investigation also revealed that an Obama administration representative meets with Media Matters reps at the Common Purpose Project meeting at the Capitol Hilton on 16th Street in Washington every Tuesday evening to conduct “a weekly strategy call with the White House”.

Media Matters itself hardly registers when it comes to Internet traffic. However, by following orders from the White House, the organization is able to project its influence. One employee bragged about how Media Matters works with the White House to control big media networks. “We were pretty much writing their prime time,” a former Media Matters employee said of the cable channel MSNBC. “But then virtually all the mainstream media was using our stuff.”

Media Matters is tied at the hip with Think Progress as part of John D. Podesta’s Progressive Media propaganda campaign, described as a “war room for promoting the foreign and domestic policies of Barack Obama.” Podesta, Bill Clinton’s former chief of staff, also helped found Media Matters. The organization also received a $1 million contribution from billionaire globalist George Soros back in 2010.

Podesta, who headed up Barack Obama’s presidential transition team, founded The Center for American Progress, which is tasked with “driving the White House’s message and agenda”.

Media Matters’ decision (in concert with the White House) to shift to focus on “entertainment sources” is also an admission of defeat.

Tacitly acknowledging their failure to influence Americans via traditional means, Media Matters and the Obama administration have abandoned political avenues in favor of targeting entertainment-obsessed zombies who get their opinions from the likes of Kanye West and Beyonce, attempting to ‘brand’ White House policies as ‘trendy’ and ‘cool’, just as Obama himself was just a manufactured brand.

In line with the White House move to utilize ‘sex symbols’ and other Hollywood airheads as a promotional vehicle for the disastrous Obamacare rollout, Media Matters will now attempt to police and control entertainment media because the Obama administration recognizes they’ve lost the fight for the minds of people who are concerned with hard news.

Statement by Alex Jones: ”Media Matters, you ought to be proud of yourselves, crowing from the highest rooftop that you are the conduit for the White House and spewing anti-liberty messages at the American people while attacking anyone that dares to resist the destruction of our Republic. You truly are the Joseph Goebbels of the new millennium and if humanity is ever able to get you off our backs, the history books will record your treason against justice.”

Paul Joseph Watson is the editor and writer for Infowars.com and Prison Planet.com. He is the author of Order Out Of Chaos. Watson is also a host for Infowars Nightly News.

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