Controlling the Herd
It’s Time to Protect Yourself — and Your Friends — from Facebook
When you signed up for Facebook, it’s likely because it was an alluring way for you to connect with old friends and share pictures. You hadn’t ever imagined “Russian trolls” or “fake news” or, lord knows, “Cambridge Analytica.”
The public learned in alarming detail this weekend how a Trump-aligned firm called Cambridge Analytica managed to collect data on 50 million people using Facebook. All, as the Guardian put it, to “predict and influence choices at the ballot box.” Individuals who opted into Cambridge Analytica’s service — which was disguised as a personality quiz on Facebook — made their friends vulnerable to this manipulation, as well.
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