“We” are Being Brainwashed With this Simple Two-Letter Word
Simon Black
Sovereign Man
June 6th, 2012
Reader Views: 465
The big news out of New York City these days is Mayor Mike Bloombergâs proposed ban on the sale of soda drinks over 16-ounces (about 1/2 liter) at restaurants, movie theaters, sports stadia, street carts, fast food chains, etc.

Bloomberg stressed that we have a responsibility to combat obesity, diabetes, and heart disease, and that the government must consequently regulate what people can/cannot put in their bodies. Michelle Obama even came down to applaud the idea.
Last night I was out with a group of friends at a chic Soho restaurant called the Dutch, and we started talking about the soda ban.
One of them defended it, saying that âweâ have a responsibility to do something about the obesity problem in this country.
âExcuse me,â I asked, âbut who exactly is âweââŠ? I certainly didnât come into this world born with a burden prevent obesity. And Iâm pretty sure nobody else signed up for it either.â
âWeâ is one of the most dangerous words in the English language, particularly when bandied about in Western representative democracy.
Itâs a term often used when a politician wants to thrust a burden or obligation onto everyone elseâs shoulders, but without being too direct about it.
âWeâ masks responsibility by pushing the burden to some nebulous collective like âsocietyâ or âthe countryâ rather than directly to individuals. This makes things much more palatable.
For example, itâs easier to say âWe have a responsibilityâ rather than âYou three guysâ Don, John, and Bill, have a responsibility.â
âWeâ is disarming. It makes the stakes seems smaller, so itâs easier to achieve buy-in. And this is what makes it so dangerous⊠because in actuality, âweâ is code for âyouâ.
I live my life by the principle that human beings come into this world born free, born without obligation to serve another human being, a government, some political construct bounded by invisible lines⊠and certainly not to âdo somethingâ about the obesity problem.
Simultaneously, government is based on the principle of awarding a small handful of individuals a set of powers that no human being should wieldâ the power to kill. The power to steal. The power to wage war. The power to control what we put in our own bodies.
Throughout our lives, governments use these powers to create artificial obligations and reduce the natural freedom that we were born with. Itâs so commonplace that most people have simply become accustomed to itâŠÂ hence only 30% opposition to the soda ban.
Such policies, however, fall on a very slippery slope. When government begins regulating X, the regulation of Y and Z will follow by extension.
This is how frogs are brought to a boilâ slowly, deliberately, gradually, and grounded in good intentions. The real question is whether you want to be trapped in the same pot as everyone else.
Needless to say, the rest of the conversation didnât go especially well; we debated endlessly over several bottles of wine, after which I reached an obvious conclusion:
People will either see the light for themselves, or theyâll become victims. Trying to change their minds is fruitless.
In the meantime, when you find yourself philosophically and ideologically separated from the majority of other people⊠isnât it time to consider relocating to greener pastures?
If not, whatâs the breaking point? Iâd like to hear your thoughts.
Original Article by Simon Black of Sovereign Man
Delivered by The Daily Sheeple
Contributed by Simon Black of Sovereign Man.
Leave A Comment...
The Daily Sheeple Home Page
Solution – Just say ‘NO’ TO ‘NWO’.
Unplug your minds from their crap.
The sooner the better.
We ARE THE PEOPLE from 1776.
Cant people just buy 2 or 3 small sodas and what about the 2 liter bottles. Just a way to get more tax revenue.
Great article! It’s so true you always here people say “we” bombed this or “we” bombed that. No we didn’t bomb anything. The powers that be bombed and fought needless wars. How about “we” give peace a chance!
While I agree on principle with this issue, there is a justification for “we.” You see, there is a “they,” and individuals had no need for “we” until “they” started screwing other individuals who could not defeat “they.” Pick you battles. Pick your “we’s.” Simple, aint’ it?
The next time someone sells a giant soda I dare Bloomberg to spend money by having the “SODA POLICE” come and make an arrest. Interesting they will outlaw sodas but not the GMO corn syrup in the soda which is tied to making you both fat and stupid. I guess Bloomberg is answering to the plastic bottle lobby which will sell many more bottles for people to make up for the soda they used to get in just one bottle. Stupidity has reached its absolute heights!
@James, NOT YET it hasn’t. If Bloomberg is re-elected again, THEN stOOpidity will have reached its’ heights. NOOOOW YAWK and caliFOREIGNER are simply alien cultures to American values, ENGLISH is not the primary language of either place ((no idea what it is in NY but caliFOREIGNER is Spanish as it is in the U.S. Army now))
@SKIP, And they’ll reelect him, just like those complete idiots in New Orleans reelected the 1 guy who messed up the most!
@prepared soccer mom, I believe so too Soccer Mom and I also believe the Obamuslim half black socialist will be re-elected and then those that “don’t believe in guns” will find themselves wanting and it was said in another post “those that beat their swords into plowshares will be plowing for those that do not” Too true.
@James, The bottle makers sell more bottles, the city collects more tax for each sale and people will drink the same amount. He is not banning all the sugar that they put into restaraunt foods but there are huge amounts in those foods including burgers and bread and fries. They are not banning juice which has the same amount of sugar as soda. This is not about sugar or health. If it was about health they would put their money into pubic programs to teach nutrition and exercise and change behavior and attitude instead of banning something.
‘we’ is certainly dangerous, i’ll give you that. but in my estimation the most dangerous and destructive uttered wordage is: “we have to do something.”
no… ‘we’ don’t.
Haha, another thing that bothers me about this is just the general trend in selling smaller food packaging. I’m a young, growing boy! Hungry! Need to eat more for cheaper! But yeah I like everyone’s comments so far – silent about GMO’s but they go after this, and can’t you just down a few small doses to get the full fill? MOre government nonsense control and regulations to put on small business owners rather than put responsibility on the consumer’s shoulder.
It’s weird how a country that supposedly loves “freedom” wants to make its cities into prisons. Too much complicity, though I know a lot of people are sheeple just bahhing along with everything.
THEY is also a dangerous word. Consider when we say THEY are going to try to take our weapons away Or, THEY wrote me a ticket for XXXXXX. THEY is US! Our family, friends, neighbors that become THEY when THEY accept employment with the government in any form and most of those THEY are black! Need or dare I say more or THEY will come ask me why I feel that way about THEY.
“but in my estimation the most dangerous and destructive uttered wordage is: âwe have to do something.â”
Indeed. For this is perilously close to “Yes, we can!”… when it is patently obvious that action without due consideration is doomed to fail, often in spectacular fashion. Can we say Solyndra? Why, yes, we can!
Be very careful who you pick as we or they. My we is my family and tribe. My they is the NWO. I know this is very Alex Joneish, but they are planning. Why do you think we have over 1000 channels on TV to choose from, why do you think Hollywood and Sports are so wildly popular and sought after? Dull the mind, easier to control! Our motto ought to be NO YOU CAN”T!!!!
@prepared soccer mom,
Very well said!
Big deal, people can make their own soda. Everything is such a chore just stay home and dont buy.
It is natural for a “Sovereign Man” to suggest that “WE” is somehow a plot by the PTB to force all of “US” to accept OUR responsibilities as the PTB define them.
While Bloomberg’s obsession with obesity is second only to his misguided opposition to firearms, it does not follow that “WE” means “YOU”, but sometimes it only takes one (you) to warn US of danger; or to say “No!” to those who overstep their bounds and the limits of their office. (IE Paul Revere, Ron Paul, Rosa Parks)
Self determination and self reliance, the cornerstones of a free society, also impose obligations upon each of US and requires that WE all shoulder a fair share of the responsibility for OUR friends, family, community, and nation. That is the right thing to do.
It is the lack of US shouldering OUR fair share of responsibility that has allowed OUR employees to exert their control over US in ways not allowed by the US Constitution, and impose their will upon US. (IE Bloomberg’s attempt to limit OUR soda.)
Failure to alert others to things, of which, they may not be aware, but WE are, or recognize the importance of something and share it with others at any given moment, is not a flaw in OUR Character; on the contrary, it is the ethical and moral thing to do.
Occasionally, someone like Bloomberg goes to far, then it is the responsibility of the collective “WE”, “US” to step up and say “No!”. Problem is, collectively “WE” haven’t said “No!” enough.
The author suggests that WE should leave America rather than exert OUR collective will because he probably wants to sell YOU a real estate investment overseas and a subscription to his newsletter.
Propaganda or bullshit by any other name. I call BULLSHIT! Simon, don’t let the door hit YOU in the ass on the way out!
@durango kidd, Blooberg also has a HUGE interest in Islam and the promotion of sharia as he is heavily invested in UAE and his muslim Arab partners wanted very much to have the victory mosque built on the twin towers property, but Pamela Geller and her blog followers stopped it and Bloomberg was/IS a huge supporter of that victory mosque despite the wishes of a great many people, he just don’t GAF about American citizens as our own damned government doesn’t either.
My friends grow,raise meat for organic foods and have a food stands that meet once a week. Now they are told they have to pay $150 for a special license. Most opted out as they know the $150 is just the beginning. I was told the politicans who support the megas wanted the cost to obtain the license $50,000 or more. Who gets the money for this and how is this helping small business grow? I know ehere the people live to buy my fresh produce and eggs but many may be forced into inflated food full of chemicals and growth hormones.