Facebook: The company’s report yesterday was amusing
October 24th, 2012
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Facebook: Incompetence Or?
Facebook Inc. (FB), the biggest social networking site, surged in German trading after reporting sales that topped¬†analysts‚Äô estimates, allaying concerns over its ability to make money from mobile ads.
Ads delivered to people on mobile devices generated about $150 million during the quarter, or 14 percent of all advertising revenue. That compares with about $10 million in the second quarter, according to an estimate by¬†Brian Wieser, an analyst at Pivotal Research Group. Chief Executive Officer¬†Mark Zuckerberg¬†is showing early success with the more than a half dozen services unveiled since March that are designed to help businesses woo social-network users on tablets and smartphones.
I find this amusing; how many of these “analysts” have actually¬†used¬†Facebook on a mobile device?¬† If they had their first question would be “how many of those clicks are intentional?”
Why?¬† Becasue what Facebook has done is stuffed them in the middle of the timeline on a mobile device¬†but just under the first page, so as you scroll down with your finger they appear.¬† Drop your finger at the wrong time (“chatter” it while scrolling) and¬†voila!¬†– a click happens.
The question isn’t whether you can get tricky like this, it’s whether these “clicks” turn into conversions (sales); if not the advertisers won’t be spending money for very long.
I’ve accidentally clicked a few times this way, but I’ve never intentionally clicked one of these ads.¬† One wonders if the placement is¬†designed¬†to lead to this sort of result.¬† Naw…..
More-amusing is that there’s a problem with how Facebook is playing with Akamai; they apparently shifted some content delivery¬†and didn’t bother to fix their SSL certificate in the process.¬†¬†If you’re this “off the ball” in today’s cyberworld….
Incidentally, this will result in the disappearance of “Like” buttons around the Internet, and in a few browsers (Safari being one) it will throw warnings.¬† Firefox will (by default) silently drop the like button, IE will complain along the bottom, and Safari pops up the bottom of the below two boxes¬†(and if you click “Show certificate” you can then see what’s going on — there’s a domain name mismatch in what they set up.¬† Oops.)
Disclosure: This is the best opportunity to buy PUTs I’ve seen on this name in a long time.
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Contributed by Karl Denninger of Market Ticker.
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