Thursday, October 23rd, 2014

Facebook Moves to Trademark the word “Book”

Mac Slavo
The Daily Sheeple
March 27th, 2012
Reader Views: 173

In an effort to completely dominate the social networking space Facebook has moved to assert it’s ownership over the word ‘book’ based on its latest user terms of agreement.

Via ars technica:

You may recall that Facebook has launched multiple lawsuits against websites incorporating the word “book” into their names. Facebook, as far as we can tell, doesn’t have a registered trademark on “book.” But trademark rights can be asserted based on use of a term, even if the trademark isn’t registered, and adding the claim to Facebook’s user agreement could boost the company’s standing in future lawsuits filed against sites that use the word.

“Unregistered marks are quite common in the US,” University of Minnesota Law Professor William McGeveran told Ars. “Rights arise from use, not registration (though registration does give you some other advantages). That’s how Facebook can try to claim ‘book.’” If you see a ™ next to a name, that indicates an unregistered, claimed trademark, whereas an R in a circle signifies a registered one, McGeveran notes.

So, what exactly is Facebook changing? If you view the current Statement of Rights and Responsibilities, you’ll find this sentence:

“You will not use our copyrights or trademarks (including Facebook, the Facebook and F Logos, FB, Face, Poke, Wall and 32665), or any confusingly similar marks, without our written permission.”

If you’re wondering, 32665 is the number allowing Facebook users to update their pages through text message. The newly revised user agreement reads as follows (emphasis ours):

“You will not use our copyrights or trademarks (including Facebook, the Facebook and F Logos, FB, Face, Poke, Book and Wall), or any confusingly similar marks, except as expressly permitted by our Brand Usage Guidelines or with our prior written permission.”

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Contributed by Mac Slavo of The Daily Sheeple.

Mac Slavo is co-creator of The Daily Sheeple, an alternative media venue for breaking news, opinion, commentary and information. Mac is also the founder of the popular SHTFplan.com community oriented website which aims to help individuals understand and prepare for troubling times. Wake the Flock Up!

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  • http://www.republicofflorida.org JoeRepublic

    Everyone should start a web site right now and include the word “book” in their name. I will start “JoeBook.com” and maybe RepublicBook.com within a few days. Who the fuck do these assholes think they are to do some shit like this? I’ll “poke” these fuckers in the chest right after I back them into their “wall” and spit in their “face”. I think I’ll start another web site called “FaceJoe.com” as well. Let’s put so many web sites out on the net loaded with their bullshit claims on the names that they can spend the next 100 fucking years chasing this shit down. YOU DON’T OWN THE DICTIONARY ASSHOLES!

  • Mattwm

    they are going to have a hard time protecting the trade mark “book”. common words cannot be trade marked unless they are distinguished one way or another. Just can’t be done, so why even try?

  • Mattwm

    Also, you can’t just trade mark a word. it has to be backed up with a product other than typed letters. I tried to trade mark a word I made up, which is the title of my book, but they won’t register a trade mark based on just a book, there has to be a product behind it. this will never fly for facebook, and they might end up paying big bucks to someone if they try.

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