by Heather Callaghan
It’s been over a week since Cheerios had to remove a Pinterest App that actually exposed them for containing Genetically Modified Organisms (GMO), being pro-GMO and for *General Mills’ funding over $1 million to “No on Proposition 37.” Consumers are still slamming Cheerios’ Facebook page in their “Recent Posts by Others” section. Actually, thousands of angry comments are now visible on the “face” of their page as well their other sections for comments.
But that’s not all – when Cheerios posted a retro commercial called “Grandma’s Visit” it was immediately slammed and removed from their Facebook videos. Consumers followed the vid to YouTube and commented on Cheerios’ YouTube page. More than 1200 users left negative comments on the Facebook vid before its removal saying things like “Nostalgic old commercials are no substitute for healthy ingredients. I won’t buy Cheerios until they are GMO-free.”
We know that they got the message – they haven’t posted on their Facebook page in over a week. Cheerios finally responded by patronizing consumers and carving out a special comment section for “robust conversation”. So, they aren’t backing down from their stance supporting GMO ingredients and their promotion.
|New section for angry comments – Wow, Cheerios really understands me!|
|A short capture of Facebook response to “We’re Listening”|
|YouTube Vid & Top Comments|
The heart of the matter surrounds consumer rage over big food companies’ deceptive health marketing, meanwhile, actively funding efforts to stop the labeling of GM foods – the paying consumers’ desire for greater transparency. It’s like someone smiling while flipping you the bird behind the back – or taking your money and watching you poison yourself. Profits over principles – and consumers won’t forgive this time.
Alisa Gravitz, CEO and president of Green America said:
The sheer volume of comments on Cheerios’ Facebook page raising concerns around genetically engineered ingredients is incredibly inspiring.
But some commenters still ask whether Cheerios themselves contained GMOs – mega YES.
Regular Cheerios contain modified corn starch and sugar – most likely made from GM sugar beets. Other flavors contain corn syrup, corn, corn bran and canola oil – over 90% chance of GMO contamination there.
Guess what else they contain among other harmful substances? Trisodium phosphate – a common and strong cleaning agent. Also a stain remover, degreaser and food additive considered by the FDA as GRAS (generally recognized as safe).
This article by natural nutritionist Evita Ochel goes into major health deficits of Cheerios. She was irked by constantly hearing her clients’ wishes to continue eating Cheerios because they believed the commercials and box covers claiming to be heart healthy. She had advised ditching all processed cereals.
She demonstrates why they’re not whole grain, they’re not good for the heart. She shines light on deceptive marketing – whole grain and heart medical councils will gladly take money to “approve” processed cereals and in turn the FDA looks away, but calls natural walnuts a drug.
Comedian Mike Birbiglia is popular for saying,
I think maybe the key to eating healthy is not eating any food that has a TV commercial.
If you ever find yourself burdened with uneaten Cheerios, consider using them for an age-old purpose – potty training.
From the Label It Yourself Facebook page:
*General Mills also owns organic sub-companies: Muir Glen Organic, Cascadian Farm Organic, & LARABAR
Read other articles by Heather Callaghan Here
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